Have you decided to expand your marketing efforts to include the foreign market? Then you’ll eventually need language interpretation services to help you communication efficiently. You cannot conduct business when neither of you understand the language spoken but you can break down the language barrier when you hire an interpreter to work with your company.
There is a growing need for language interpretation as more companies are going global but before you hire a firm to work with your company, you have to answer one question. Which type of language interpretation do you need? It’s vital that you choose the right type of interpreter or things can get very confusing.
Simultaneous and consecutive interpretations are the two main types of services available. Even though both types of professionals interpret and relay the information spoken, there is a big difference in the way the two jobs are performed. Knowing the difference will help you find the best interpretation services for your needs.
How Simultaneous Interpretation Works
As the name implies, the interpreter will listen to each speaker talk and interpret what is being said simultaneously. In other words, he is listening to you speak and talking in the other language at the same time. This is very difficult to do and requires a great deal of concentration. Imagine how difficult it would be for the average person to perform this task when repeating the message in the same language. Listening to it and then interpreting it into a different language is quite impressive.
Due to the difficulty of this type of interpretation, the simultaneous interpreter sits inside a soundproof booth to eliminate any outside noise that can interfere with his concentration. He will listen to the speaker through a headset and speak into a microphone that sends his message to the proper audience.
As you can imagine, this type of language interpretation is very strenuous and the interpreter will need to rest every twenty minutes or so. If you can’t take long breaks during your meeting or conference, then you’ll need two interpreters. You’ll also need to allow them a few minutes to switch places every twenty minutes so they can stay fresh and alert.
How Consecutive Interpretation Works
The consecutive interpreter will go back and forth between two speakers and interpreter what each one says. The person speaking will say a sentence or two and pause. During the pause, the interpreter will interpret what was said to the other speaker. Then the second speaker will respond and pause as the interpreter interprets his reply and the cycle continues until the meeting is finished. These meetings can take place in person, by video chat or by conference calls.
Consecutive interpretation is less expensive than simultaneous interpretation because you don’t need special equipment and if the meetings are short, you won’t need but one interpreter. Both require the interpreter to have extensive knowledge of both languages spoken, along with an understanding of the vocabulary and culture associated with each language. The interpreters should have the ability to speak clearly and they’ll always present themselves in a professional and friendly manner.
When hiring a language interpretation service consider your needs carefully, so you can hire the right interpreter for the job. This will help to make all of your foreign marketing endeavors a success.