Global Marketing Tips for Your Growing Business

global marketing tipsThe way you market your products has a major impact on the success of your business. When you choose the right marketing techniques, it’ll create interest in your company but it takes time to discover what works for your particular type of business. You need to use a variety of techniques to help you reach more potential customers and you’ll need to update your strategies to match the changes that take place as your company grows.

For example, once your company begins marketing your products on a global scale, you’ll need to make changes to your marketing strategies. Your goal is to match the needs of the consumer in the foreign country in which you choose to expand your business. While it will take some trial and error to find the techniques that work best for your particular company, the global marketing tips below will help your growing business get you off to a great start.

Global Marketing Should Include Social Networking Sites

Social networking sites will help you establish yourself as an expert and build your reputation as a company you can trust. Consumers all over the world use social networks to follow the companies they have an interest in and it’s also a chance for you to get to know your audience better. You can learn what consumers look for and expect in your products and this will help you cater to their needs better. You can also join social media discussion groups associated with your industry to attract attention to your company.

Hire an Interpretation Service

Global marketing is full of new challenges and communicating efficiently with your new target audience is one of them. You need an interpretation service to help you bridge the communication gap but to understand the wants, needs and buying habits of your new audience, you have to understand their culture.

Here at UniVerse Language Solutions, our experts have extensive knowledge of the culture and buying habits associated with the language in which they specialize. In other words, they have the skills to ensure proper communication and to help you understand your target audience better. You can contact us to request a free quote for our services and to learn more about our company.

Promote What Your Products Can Do

One very effective way to get consumer attention is to promote what your products can do, not the product itself. Consumers are shopping for products or services that solve the everyday problems they encounter. For example, the mother of a bored toddler is looking for ways to keep her child happy and entertained throughout the day.

The company that shows the mom how their products will keep children entertained for hours while providing mental or physical stimulation solves her problem and that is the company that will get her business. Consumers all over the globe look for the products that will take care of their needs, so when you solve problems with your products, your business will grow.

These global marketing tips can help your company successfully introduce your products or services to foreign consumers as your business continues to grow.

Website SEO Tips for International Marketing


As you may already know, search engine optimization is a very important part of your online marketing strategy. It’s how users find you when searching for the products you offer. If you don’t update your SEO tactics as soon as changes take place or if you’re not using it correctly, your business will suffer especially when you’re targeting consumers in a foreign country.

Your website is the main link between you and your international customers. It gives them a way to learn about the products that you have to offer. It makes it possible to reach consumers that you wouldn’t be able to reach with any other method but it’s not going to be effective if your site is not showing up in searches. You need to use good SEO techniques or no one will be able to find you.

Five Website SEO Tips for International Marketing

When you begin marketing your products internationally, you’ll need to make changes in your SEO techniques to match your target audience. The techniques you’re using now will not be effective because of the cultural differences.

Below are five website SEO tips for international marketing that will help move you up in search rank so your targeted audience can find you:

  1. Use Relevant Keywords- The keywords and phrases you use will be different for each country, so simply translating the keywords you use now is not effective. You’ll need to do extensive research to determine what is most relevant to your new audience.
  2. Understand Consumer Buying Habits- When you understand the buying habits of these consumers, it will help you choose relevant keywords because you’ll know the common phrases they use when searching for products. This is where professional translation services can really make a difference.
  3. Build Quality Back Links- Quality back links from reliable sources will tell search engines that your site has valuable information and that will help move you up in rank where users can find you easier.
  4. Monitor Your Keywords- Monitoring your keywords will help you determine which ones are working and which ones need to be replaced. Tools like Google Analytics will help you monitor the effectiveness of your keywords and more.
  5. Use Keywords Properly- All keywords need to describe the product or associated content accurately in order to be effective. Use your main keywords in your titles, the beginning of the text, once in the content and in your descriptions.

Here at UniVerse Language Solutions, we offer website translations and our translators have extensive knowledge of the culture associated with the languages they specialize in.

Post Content Relevant to Your Targeted Audience

The content you post must be relevant to your targeted audience. It’s not enough to simply have the content you’re using locally translated because consumers in a foreign country are not going to be interested in the same information that your current visitors enjoy.

Some of the information will be the same such as content on how to use certain products correctly but they’ll also want to see content that is relevant to their particular area. By providing good, quality content specific to the area you’re targeting, you’ll attract more viewers, which will help move you up in rank.

Using good SEO techniques is a vital part of international marketing and these tips will help ensure your website is showing up in searches.